My work in class!
The landing page that I designed for Portfolio Project 1 in DM150 and can be viewed in the link below is consistent with the email blast that I also have created for products of a brand Wowowdeals; a brand that sells home equipment, that connects to its website. I have shared the copy of the email blast. For presentation purposes I have created a website link or a landing page where our existing customer or prospect customers can explore what can be found in the store if they opt to spend for excellent home equipment. The landing page only provides short but sweet information about a certain product that needs pushing. I intended not to put on the price to encourage viewers to explore the site, get information and to actually visit Wowowdeals store either to spend or just to window shop.
Creator's Notes
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Based on my landing page's call to action (CTA), "Let's get you to the store," the primary Key Performance Indicators (KPIs) are focused on guiding users toward visiting the mobile (web site, fb page etc.) or the actual physical retail location.
They say that there are many ways to kill the cat, but curiosity kills the cat. This simply would mean that I would like to know more about the profile of potential customers, their behavior and how I could make use of the leads I get from the campaign.
ALL IN ONE way measuring the campaign is through doing a Customer Journey Analytics whereby definition is analyzing the complete end-to-end experience of a customer, from initial awareness of the brand (via the landing page) to the ultimate store visit.
For me this is an important measure since it provides a holistic view of as to the customer is going. It helps identify any need, pain points or areas for improvement within that journey, ultimately improving conversions from the landing page and retention of customers from accessing your mobile page or app. Nowadays there are a lot of free tools that are helpful and very effective in KPI measurement. Tools like Google Analytics, a specialized customer journey analytics platform that can track user flows, touchpoints, and time spent on various pages, revealing how customers interact with the landing page and subsequent steps toward a store visit.